Wrap It Yourself
March/April 2005
by Tina Manzer
Why DIY gift-wrapping stations make sense Click here to read this article. |
The Retail Greeting
July/August 2010
by Bob Phibbs
Bob Phibbs definitively answers the age-old question: “How should I greet customers when they walk into my store?” Click here to read this article. |
Retail Rants: From a Store owner Who Hates to Shop
September/October 2008
by Duane Schreiner, Gracie & Gruff Fine Toys
Click here to read this article. |
Managing Employees of All Ages
January/February 2010
If you’re like most independent toy-store owners, you’re using this retail transition time to step back and look at your store with new eyes. Click here to read this article. |
How to Recover When Your Store’s Service Stumbles
January/February 2011
by Tina Manzer
An expert discusses the importance of creating service standards and procedures, and ways you can keep your customers happy when you’ve made a mistake Click here to read this article. |
Delight Your Customers With the Details
May/June 2006
by Barbara Hummel-Hardy
Click here to read this article. |
Customers Want Help, Not Pressure
July/August 2008
by Doug Fleener
If your number-one goal is to deliver a great shopping experience, and your
second goal is to match customers with products that meet their needs, the only
pressure your customers should feel is the weight of their heavy shopping bags. Click here to read this article. |
Customer-Soothing Secrets Turn Snakes Into Kittens
July/August 2007
by Duane Schreiner
Click here to read this article. |
Customer Service is the New Marketing
March/April 2012
by Kathleen McHugh, the American Specialty Toy Retailing Association
How critical is customer service for specialty toy retailers? Consider the competitive environment faced by today’s independent retailers. Click here to read this article. |