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2012
January/February
“The Eyes Have It” and “The Fig Leaf Pose” Body Language Do’s and Dont’s
January/February 2012
by Tina Manzer
No matter what side of the Toy Fair aisle you work on, your body language, even more than your words, influences the people you do business with. Click here to read this article.
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Holiday Toy Shopping Kick-off Sends Specialty Message Loud and Clear
January/February 2012
by Kathleen McHugh
Click here to read this article.
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Many Ways to Rock the Block
January/February 2012
by Tina Manzer
Did you happen to see the article in The New York Times late in November that discussed educators’ “renewed faith in unit blocks”? Click here to read this article.
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NSSEA Invites Specialty Toy Retailers to Its Trade Show
January/February 2012
by Jim McGarry
A letter from Jim McGarry Click here to read this article.
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Retailers Recommend Fabulous Products
January/February 2012
by Anya Harris
Click here to read this article.
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The Sound of Silence
January/February 2012
by Kevin Fahy
In college, I learned about a literary technique called “in medias res,” which is Latin for “in the middle of things.” Click here to read this article.
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Up Against the Internet on Prices and Taxes
January/February 2012
by Anya Harris
The growth of Internet retailing – especially its impact on sales at brick-and-mortar stores – remains a red-hot topic. Click here to read this article.
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March/April
A Little Luck and a Lot of Love
March/April 2012
by Anya Harris
Teaching Toys has been a fixture of Tacoma, Washington for three decades. Click here to read this article.
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A Mom & Pop Store for the 21st Century
March/April 2012
by Brenna English-Loeb
Fat Brain Toys began as an e-commerce site 10 years ago when website developer Mark Carson and his family started selling Geomag online. Click here to read this article.
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Customer Service is the New Marketing
March/April 2012
by Kathleen McHugh, the American Specialty Toy Retailing Association
How critical is customer service for specialty toy retailers? Consider the competitive environment faced by today’s independent retailers. Click here to read this article.
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My Old Flame
March/April 2012
by Kevin Fahy
I used to like Amazon. Click here to read this article.
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New Products
March/April 2012
by
Now that some of the biggest shopping shows for toy buyers are behind us, let’s talk about new products. Click here to read this article.
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Retailers Recommend Fabulous Products
March/April 2012
by Anya Harris
Click here to read this article.
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Thoughts on Play from the Play Museum
March/April 2012
by Tina Manzer
The Strong National Museum of Play in Rochester, New York, has launched a new blog – re:Play – that offers insightful reflections about play in all its many forms. Click here to read this article.
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Trunk Show
March/April 2012
by Tina Manzer, with Brenna English-Loeb
With their fun and unusual appearance, elephants make for compelling avatars in made-up stories. Click here to read this article.
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May/June
Always Aiming for More
May/June 2012
by Anya Harris
Forward-thinking merchandising and a unique pricing strategy keep Concord’s landmark toy shop right on target.
Click here to read this article.
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An Easy Sell
Just tell customers, “put the pieces in”
May/June 2012
by Brenna English-Loeb
Bill Witt is an attorney and CPA in Oregon who makes a living building companies. Click here to read this article.
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Happy Employees Create Happy Customers
May/June 2012
by Barbara Glanz
Have you ever seen a company with unhappy employees who had happy customers? Click here to read this article.
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Hard to be Easy
May/June 2012
by Kevin Fahy
I was 41 years old when we created this magazine. Click here to read this article.
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Putting the Industry in Specialty Toys
May/June 2012
by Tina Manzer
Twenty years ago, Chris Wass, a retailer from Des Moines, Iowa... Click here to read this article.
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Retailers Recommend Fabulous Products
May/June 2012
by Anya Harris
Catherine Higgins and Michele Gietz. Click here to read this article.
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The “Crackle Factor”
May/June 2012
by Rich Kizer & Georganne Bender
We’ve noticed something missing in retail stores lately. Click here to read this article.
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July/August
A Little Help from Our Friends - Manufacturers lend a hand to retailers to increase sales
July/August 2012
by Alyssa LaFaro
At ASTRA Marketplace in June, we saw a great variety of creative merchandising, special event and product promotion ideas presented by exhibitors. Here are two of them. Click here to read this article.
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Anya Harris
July/August 2012
by A Retailer Recommends Games!
Click here to read this article.
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ChiTAG Offers a Fresh Perspective on Toys and Games
July/August 2012
by Brenna English-Loeb
What began as a small game fair for inventors, manufacturers and retailers – plus families, educators and hobbyists – is today the largest public event of its kind in the U.S. Click here to read this article.
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Everything’s Bigger in Texas
July/August 2012
by Anya Harris
The Toy Maven did not just roll out of bed one day and open the doors... Click here to read this article.
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Louisville or Las Vegas?
July/August 2012
by Tina Manzer & Alyssa LaFaro
In October, the ABC Kids Expo will be held at the Kentucky Expo Center in Louisville... Click here to read this article.
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Retailers Love Blue Orange Games
July/August 2012
by Brenna English-Loeb
Retailers’ love affair with San Francisco-based Blue Orange Games has been well documented in the past year. Click here to read this article.
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Retailers Recommend Fabulous Products
July/August 2012
by Anya Harris
Anna Chow of Cheeky Monkey Toys in Menlo Park, California. Click here to read this article.
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Return to Sender
July/August 2012
by Kevin Fahy
There is a very old joke in the newspaper business... Click here to read this article.
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September/October
A Classic Brand Bounces Back
September/October 2012
by Alyssa LaFaro
Small World Toys Click here to read this article.
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A DON'T DO List to Make This December Different
September/October 2012
by Tina Manzer
There’s still time to make your store’s holiday season sane and successful. Click here to read this article.
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A Little Less Conversation
September/October 2012
by Kevin Fahy
When I was at the ASTRA show this past June, a retailer friend of mine asked me how I choose topics to write about in the magazine. Click here to read this article.
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“Won’t you Be my Neighbor?”
September/October 2012
by Alyssa LaFaro
The world won’t soon forget the beloved children’s television show Mister Rogers’ Neighborhood... Click here to read this article.
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Pinspiring Window Displays
September/October 2012
by Alyssa LaFaro
Use Pinterest to get inspired – and organized – to decorate your storefront Click here to read this article.
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Retailers Recommend Fabulous Products
September/October 2012
by Alyssa LaFaro
Click here to read this article.
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Stowed with Enchantment
September/October 2012
by Alyssa LaFaro
When Vermont retailer Nancy Teed was younger, she had a glimpse of her future. Like most of us, she didn’t realize it at the time. Click here to read this article.
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November/December
A Talk with the Twirl Ladies
November/December 2012
by Alyssa LaFaro
Seven years ago, a fantastic toy store in Taos, New Mexico, closed. A year later, five moms with eight preschool children among them decided to fill the gap in the market. Twirl Toy Store and Play Space was born. Click here to read this article.
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Endcap: A Spoonful of Fun
November/December 2012
by Alyssa LaFaro
Click here to read this article.
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Going Mobile
November/December 2012
by Kevin Fahy
I’m thinking about getting my dog his own cell phone. Why? It’s the only thing I can think of that people aren’t already doing with cell phones. Click here to read this article.
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Retailers Recommend Fabulous Products
November/December 2012
by Alyssa LaFaro
Click here to read this article.
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The Day After Tomorrow
November/December 2012
by Alyssa LaFaro
The twinkling lights are unplugged. The store is quiet. It’s dark when you head to work early to process returns. It’s dark when you drive home. Your staff yawns as they count and sort inventory. You plan for Toy Fair and taxes. Click here to read this article.
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Tween Scene
November/December 2012
by Alyssa LaFaro
Meeting the needs of a tricky market Click here to read this article.
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December
No Articles.
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