edplay E-newsletter – July 2017

edplay's July product E-newsletter

Steiff Soft Cuddly Friends
An exciting new plush line with Steiff quality at a more affordable price

Steiff, the company that invented the Teddy bear, is proud to bring you a fresh new collection of contemporary plush styles designed to appeal to today’s children.

The “Soft Cuddly Friends” line embraces all the ingredients that made the company famous – ultra-high quality materials, intricate hand craftsmanship, and the signature “Button in Ear.”

But what will surprise you about the “Soft Cuddly Friends” is the pricing that accompanies this fabulous new collection. Many styles come in three sizes, and retail from just $15.95 to $39.95.

Steiff is thrilled to add an extra dimension of playful characters that are sure to become friends for life. Soft as soft can be, and always ready for the biggest cuddle possible, the “Soft Cuddly Friends” are guaranteed to be a big hit with children of all ages.

Steiff North America
(401) 312-0080


Trapp Ball® Net Game
Three games in one!

The newest way to play catch! This innovative system comes with two flexible sport trick nets with cushioned hand grips that allow participants to toss balls up to 100 feet. It’s three games in one. For both boys and girls ages 7 and up. Suggested retail: $24.99

  Comes with:
   • two trick sport nets
   • one rubber ball
   • one Fun Gripper™ bean ball and
   • one water ball

SATURNIAN 1 Inc. Click to see a video demonstration
FAX: 734-454-6514


IncrediBuilds: Holiday Collection
Creative holiday fun for the entire family!

Holiday wood models to build and paint!

Our new holiday IncrediBuilds are a perfect way to brighten up your home during the most joyous of seasons. Each kit comes packaged in a festively patterned craft paper box with easy to follow, step-by-step instructions and sample crafting ideas. As a bonus, each comes with a beautifully illustrated, fold-out holiday background scene to showcase your creations. Models available: Wreath, Nutcracker, Santa and Snowman.
Free POP display with built model attached.
All skus available 10/1/17.

Insight Editions
(415) 302-6275
Fax: (415) 302-6275

Fun collectible robots!

PokiBots spin, dance and talk to each other. Clap your hands to activate. Record 3 phrases. iOS & Android app unlocks more features. Collect them all!

10% off opening order of $500 or more.
Click to see the video
Silverlit Toys
(909) 861-3631
Fax: (909) 861-3921


2017 ABC Kids Expo
Your Business. Your Show.

Offering convenient access, affordable accommodations, first-rate business amenities and abundant attractions, Las Vegas is the trade show capital of the world, combining a satisfying trip with a productive, cost-effective buying experience. An international business marketplace awaits you at ABC Kids Expo. Register today at www.theabcshow.com

All Baby & Child
(210) 691-4848


Read the magazine!

  • Visit the toy stores of Philadelphia 
  • Retailers Recommend Fabulous Products 
  • Industry News 
  • and much, much more!

Click to read the digital version of this issue!

If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly E-newsletter, please contact:
Todd Crayton  todd@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(800) 344-0559 / (315) 789-0458
Click here for the E-newsletter schedule
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