edplay E-newsletter – June 2017, volume 2

edplay's ASTRA Marketplace E-newsletter - The second of two!

Lyla Tov Monsters
...for a Good Night's Sleep!

Lyla Tov Monsters were designed by a three year old, Lyla Black, to be protectors of a good night’s sleep. With a Lyla Tov Monster in your life, you will never have to worry about “scary” monsters lurking in your closet or under your bed! A single snuggle from your Lyla Tov Monster can ward off the most frightening of dreams to make you feel safe and secure in the comfort of your bedroom.

Cuddly and cute, there are are four styles of Lyla Tov Monsters available for kids to choose from: Charlotte (purple), Forrest (green), Madeline (pink) and Squonk (blue). With a Lyla Tov Monster by their side all day, kids can put aside their fears to sleep restfully at night...and stay out of Mom and Dad's bed! MSRP $19.99 Safety Tested for Ages 0+.

Visit us at ASTRA Booth #256
Click to see the video

Lyla Tov Monsters
(646) 535-5867

Free Digital Mini Catalog
New members at ASTRA receive a special Digital Mini with sign up!

New Members joining The Good Toy Group at ASTRA this year receive a free Digital Mini Catalog to jump-start your marketing and holiday 2017 success!
Stop by Booth #809
See you in Philly!

The Good Toy Group
(401) 284-0610
The Learning Lovey Collection
Supporting causes important to your community

Baby Jack Learning Lovey Collection has a variety of animals, transportation and prints that raise awareness for special causes. We teach our customers kindness by supporting organizations that are important to them: military, fire / police, Autism, NICUs, Congenital Heart Disease, Pediatric Cancer and more.

The Fire and Police prints are part of our rescue collection and encourages kids to recognize significant signs, numbers and pictures associated with firefighters and law enforcement. The ribbons accented add sensory play and stimulation to comfort kids.

Follow baby Jack on Instagram to see all the KIND things we are doing.

Get a FREE Kindness Lovey to pick up at our
ASTRA Booth #1731
(contact us to reserve)
and get FREE SHIPPING orders $200+

Click to see the video
Baby Jack and Company
Fax: (866)745-2491


What New Products Will You Discover
at Marketplace & Academy?

June 25-28 in Philadelphia

Join independent toy retailers and explore the curated trade show floor featuring 500 exhibitors (140+ new!) showcasing their new and unique products. Discover the products that will set you apart and keep your customers coming back again and again. If you own, manage or staff a store that carries toys and children’s products, you’re invited! You do not have to be an ASTRA member to attend the largest gathering of the specialty toy industry this June.

Register by June 14 for the best price; rates increase on June 15.
See you in Philly!

(312) 222-0984

Register today at astramarketplace.org

Grip Zone® Youth Buckskin Branded Footballs
New! Just in time for the start of the football season!
Grip Zone® 8.5 and 10.5 inch buckskin tan leather composite material footballs offer a mega grip patented surface that makes this football the easiest to grasp, throw and catch! Perfect spirals every throw.

The unique materials make this football non-threatening and safe for team sports or recreational play for ages 6-12 and up! Proper hand placement is easy with this unique traditional design! Football is very durable and easy to grip with small hands when learning to throw a football. Perfect practice football for Mom, Dad, Sister or Brother. Get in the zone with Grip Zone! Suggested retail $17.99 to $24.99

Comes in:
  • Two sizes 8.5 and 10.5
  • NEW! Embossed branded logo Grip Zone® buckskin design provides for excellent ball control in all weather.
  • Patented Grip Zone® foam matrix material for easy grip football, double laces for extra grip.
  • Ages 6 to 9 years old. Perfect for learning to throw a football or flag football games.
  • Buytl bladder for maximum air retention, waterproof soft cover to play anywhere.

Visit us at ASTRA Booth #1501

Fax: 734-454-6514


Techno Gears Construction Sets
Action Packed Construction Sets that Move and Work!

Kids love to build, and the Techno Gears Construction Sets are the perfect way to encourage your little engineer and architect! With each set featuring more than 80 colorful construction pieces, only the imagination of a child can limit the possibilities! These products align with the Science, Technology, Engineering and Math (STEM) standards. Requires two “AA” batteries (not included). Ages 6+ years.
Visit us at ASTRA Booth #920
Click to see the video
The Learning Journey
(602) 787-1115
Fax: (623) 879-0125

If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly E-newsletter, please contact:
Todd Crayton  todd@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(800) 344-0559 / (315) 789-0458
Click here for the E-newsletter schedule
Copyright © 2017 Fahy-Williams Publishing, All rights reserved.