The Pixie of Bixby Knolls
05/17/2022 by Tina Manzer Heather Rasmussen’s toy store in Long Beach, California, began as just four IKEA shelves-worth of toys set up in a…
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Is Your Store Ready for STEM STEAM Day?
05/17/2022 Twenty-one years after the acronym STEM was introduced by the U.S. National Science Foundation, experts agree that developing strong science, technology, engineering, art,…
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ASTRA Plans a Tropical Toy Event for February 2023
05/17/2022 An interview with Sue Warfield “When Toy Fair made its date-change announcement, ASTRA sent out a survey to a list of people in…
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Time to Reset and Move Ahead
03/21/2022 Seven Questions Business Owners Should Ask Themselves This Year The past couple of years have been incredibly stressful and chaotic for business owners….
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Play: The Perfect Getaway
03/21/2022 “The Great Play Escape” will be one of the top toy trends of 2022 according to the Toy Association. Toys that travel well,…
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Empowering Kids Through Play
03/21/2022 by Michael Nocella Pippi Longstocking, the nine-year-old adventurer in Astrid Lindgren’s beloved books, has inspired pretend play for more than 75 years. From…
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