Advertise to Toy, Game & Gift Stores

edplay was the first trade magazine to focus on the specialty toy industry. Over twenty years later, it’s still a favorite among manufacturers and publishers who advertise their products and services to independent toy, game, gift and museum stores, as well as online retailers. Your ad will be read, because retailers enjoy our magazine’s real editorial content. It includes profiles of store owners, product recommendations and showcases, industry news, expert business advice and more. We publish the magazine bimonthly, and send it to buyers across the country who have major purchasing power.

edplay magazine offers customized advertising packages at discounted rates to fit your business. Our most successful advertisers reach the toy industry with a combination of print and digital marketing.


Advertising Contact:

Darlene Ryan
(315) 789-0473 / (800) 344-0559




Click here to request the current Print Advertising Rate Card

Link to past issues of the magazine








Contact Darlene Ryan
(315) 789-2475 / (800) 344-0559


Contact Rick Kauder
(315) 789-0458 / (800) 344-0559



Click here for the Website Advertising Rate Card and Sign-up Form






Click here for the monthly E-newsletter Rate Card and Sign-up Form

Link to the E-Newsletter Archives



Upload E-Newsletter Materials