AMERICAN SPECIALTY TOY RETAILING ASSOCIATION ANNOUNCES 2020 BEST TOYS FOR KIDS AWARD WINNERS

06/17/2020

ASTRA RETAILERS NATIONWIDE CHOOSE 14 SPECIALTY TOYS IN 14 CATEGORIES AS THE YEAR’S TOP PICKS

Chicago, IL (June 17, 2020) – The American Specialty Toy Retailing Association (ASTRA) unveiled its 2020 Best Toys for Kids award winners today.  The list includes fourteen winning toys in fourteen categories.

“ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, president of ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. “The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley.  “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

For more information about the 2020 Best Toys for Kids award-winning toys, visit besttoys.astratoy.org .


The 2020 Best Toys for Kids award winners are:

Arts & Crafts

Spirograph Scratch & Shimmer

Playmonster Activities by Kahootz Toys

 

Baby through Preschool

Shape Factory

Fat Brain

 

Classic

Labyrinth Game

Ravensburger

 

Dolls & Figures

Mermaid Cove with Illuminated Dome

PLAYMOBIL

 

Educational/Manipulative

Monster Math Scale

Hape

 

Games: 7 and Under

SmartGames Froggit

Smart Toys and Games

 

Games: 8+

BUILDZI

Carma Games (TENZI)

 

Games – Teen & Adult

Telestrations®: Upside Down

Usaopoly | The Op

 

Outdoor & Active

AirFort

AirFort

 

Pretend Play

Fun Fan Fryer

Hape

 

Puzzles/Brainteasers

Genius Star

Mukikim

 

Science & Discovery

Mega Cyborg Hand

Thames & Kosmos

 

Vehicles

Railway Bucket Builder Set

Hape

 

Contruction

Plus-Plus Go!

Plus-Plus


About the American Specialty Toy Retailing Association (ASTRA)  

Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that develops and supports a membership of independent retailers, manufacturers and sales representatives in the toy industry. Inspired to change the world through the power of play, ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have a high play value and are designed with a focus on what the child can do, rather than what the toy can do. Through certification programs, educational resources and networking opportunities, ASTRA equips and empowers members to make a positive impact on the economy and culture of the communities they serve.

For more information, visit www.astratoy.org/.

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