ASTRA retailers nationwide choose 17 specialty toys in 16 categories as the year’s top picks

The American Specialty Toy Retailing Association unveiled its 2018 Best Toys for Kids award winners today. “ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, President of ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. The association provides 300 free, professionally designed, four-color 2018 Best Toys brochures to member retailers for use in their holiday marketing.

“The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

For more information about the 2018 Best Toys for Kids award-winning toys, and to order additional Best Toys brochures, visit


The 2018 Best Toys for Kids award winners are:


Active Play

Stomp Rocket Stunt Planes

D&L Company



Kids First Coding & Robotics

Thames & Kosmos


Classic Play Under 7

BRIO Railway Starter Set

Ravenburger North America


Classic Play 7+

Liquid Glass Thinking Putty

Crazy Aaron’s


Constructive Play


Ravensburger North America


Creative Play Under 7

Create with Clay Dinosaurs

Faber-Castell USA


Creative Play 7+

Rock and Roll It SpecDrum

MukikiM Toys


Early Play (Infant)


Fat Brain Toy Co.


Early Play (Toddler)

Kullerbu Construction Site Set



Game Night



Game Play Under 7

Gnomes at Night

Peaceable Kingdom – A MindWare Brand


Game Strategy


Blue Orange Games



Turing Tumble

Turing Tumble LLC


Pretend Play (Fantasy)

Folkmanis Mouse in Pumpkin

Folkmanis Puppets


Pretend Play (Fantasy)

Rose Gold Wings & Tutu Set

Creative Education of Canada


Pretend Play (Role)




Scientific Play

Snap Circuits BRIC: Structures


Founded in 1992, ASTRA is an international not-for-profit trade organization that develops and supports a membership of independent retailers, manufacturers and sales representatives in the toy industry. Inspired to change the world through the power of play, ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have a high play value and are designed with a focus on what the child can do, rather than what the toy can do. Through certification programs, educational resources and networking opportunities, ASTRA equips and empowers members to make a positive impact on the economy and culture of the communities they serve. For more information, visit


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