02/02/2026
Buyers, retailers, manufacturers, inventors and entertainment executives can find an array of products and benefit from a host of networking opportunities at this year’s Toy Fair. The annual event, hosted by The Toy Association, is set for February 14 to 17 at the Jacob K. Javits Center in New York, NY.
“Toy Fair 2026 is set to deliver even more opportunities for meaningful connections, product discovery and business growth,” Toy Fair announced on its website.
As of January, more than 650 exhibitors – from large companies to small, independent organizations – are on the roster. Plus, attendees from no less than 65 countries will be on site, demonstrating a wide global reach.
The trade show will kick off with the Toy of the Year (TOTY) Awards on February 13. This after-hours event at Pier Sixty will feature not only the awards ceremony, but also the Toy Industry Hall of Fame induction ceremony, a one-of-a-kind auction and networking opportunities.
Exhibitors will once again be able to participate in the third annual Exhibit Reimagination Awards. Judges will review exhibits for creativity, hospitable booth design and presentation. Honors include the Connection Award, Out-of-the-Box Award, Powerfully Playful Award and Warm Welcome Award. Honorees will receive special booth signage for display during Toy Fair and in their post-show marketing as well as recognition onsite in the Press Center, on the Toy Fair Mobile App, in Toy Fair LinkedIn posts, a spotlight article in Toy News Tuesday and recognition on the Toy Fair website for one year.
Toy Fair will officially open at 10 a.m. the following morning with a ribbon-cutting ceremony, parade and live entertainment. Educational sessions covering trends, AI, product development, licensing, reaching multiple generations, public relations and more will take place all three days.
Student Congress Day will take place February 15, offering education and network opportunities for the upcoming generation of play professionals. There are also a couple off-hours, off-site networking events later that day and in the evening on February 16. A full schedule of educational sessions and events is available at toyfairny.com.
So much fun awaits at this year’s Toy Fair, so you don’t want to miss out. Please note, no on-site registration is available. Registration takes place exclusively online at toyfairny.com
