Quick Tips for Store Windows
by Tina Manzer Choose color(s) wisely “The unicorn-puked-a-rainbow-in-the-display approach will get the job done quickly, but it will turn customers away just as fast,”…
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Season Opener
by Jenn Bergin Each year, North Carolina-based Toys & Co. kicks off the fourth-quarter selling season early. During the first week of October, the…
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Slow Train Coming
Well, it’s finally over. As a nation, we were obsessed by a single news story for the past two years. The election of a…
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Awe, Snap!
Your customers are following you on Facebook, and new products are promptly posted on your Instagram page. Maybe you’ve even sent out a tweet…
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Tech Talk: Focus on Robotics
Sure, robotic toys encourage STEM learning. But the real secret is how much support they offer to children with special needs, says Ladislas de…
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Being There
Phrases become clichés for a reason, that they somehow capsulize a thought that would otherwise require a lot more words to convey. Each generation…
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Next Stop, Fun and Games
by Jenn Bergin Faith and Walter Gil love welcoming kids into Lollipop Station, their toy and candy store in Culpeper, Virginia. And they…
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Five Ways Retailers Can Prepare For a Better Future
from the blog of Bob Phibbs, The Retail Doctor First the bad news for retailers … I’ve often included this quote from McKinsey…
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Riding High
By Jenn Bergin After having worked in toy retail for more than 25 years, Wilfried G. Demisch decided he wanted to build a…
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Social Media from a Service Standpoint
by John Tscholl Modern consumers have grown up in a world of technology and innovation. They intuitively know how to define as well…
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