Toy Fair By the Numbers
03.20.2018 More than 26,000 toy professionals traveled to New York’s Jacob Javits Convention Center in February for the 115th North American International Toy Fair….
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Counting Down the Hits
by Sandy Ruben As a toy rep, I am asked these two questions most frequently: “What are the hottest themes right now?” and “Which…
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Take Notes!
by Phil Wrzesinski I don’t remember my first Toy Fair as a buyer. Oh, I remember the year, 1996. I remember going to multiple…
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Too MUCH or Too Little?
The Inventory/Cash Balance by Phil Wrzesinski My grandfather started Toy House, our toy store, back in 1949. When we closed in 2016, I found…
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Add American Made to Your Mix
by Tina Manzer While great toys are made in every country, you still can’t beat the safety and quality of American Made,” says fatbraintoys.com….
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Fun, Magnified
by Rebecca Carlson and Tina Manzer The work of noted research scientist Michael W. Davidson in the 1990s illustrates how fun it can be…
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Recommending Pretending
by Tina Manzer Imagination is more important than knowledge,” said Albert Einstein, “for knowledge is limited, whereas imagination embraces the entire world, stimulating progress,…
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This Holiday Season, Go Big
by Phil Wrzesinski One of the best moves I ever made was putting my staff in charge of our special events and holiday decorations….
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Troll for Top Talent
Specialty toy store owners are beyond busy, and that isn’t likely to change. One moment you’re selling infant toys to new grandmothers and the…
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Getting Everyone Talking
by Tina Manzer Nearly 3,000 industry professionals gathered in Philadelphia in June to take part in ASTRA’s Marketplace & Academy, the annual specialty-specific trade…
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