Don’t Work the Deals, Work the Toys
01/31/2019 by Phil Wrzesinski Independent retailers – and I include myself in this statement – are a bunch of hypocrites. We really are….
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Color Coding
01/31/2019 by Claire Sykes They send our emails and run our cars, but most of us haven’t a clue about how computers actually work….
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DAZZLING
07/17/2018 by Tina Manzer With The Big Easy as a backdrop, 500 exhibitors dazzled buyers at ASTRA’s annual Marketplace & Academy June 10 through…
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The Subject is Change
07/17/2018 by Phil Wrzesinski Before I started my full-time career in the toy industry, I worked for a YMCA camp. Storer Camps is celebrating…
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How to Reach Disenfranchised Shoppers
05/16/2018 by Phil Wrzesinski It was September of 1993 when my dad got the call. I had started working full-time at our toy store…
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Eight Tips for Effective Team Meetings
05/16/2018 by Cathy Wagner, RETAILmavens I got an email from Seth Godin, bestselling author, entrepreneur, and agent of change. He asked, “Can your next…
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Create Unique and Cost–Effective LIVE Content
03.20.2018 by Tina Manzer and Rebecca Carlson If your Facebook feed seems to be filled with friends and acquaintances advertising pearls, leggings, or essential…
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Toy Fair By the Numbers
03.20.2018 More than 26,000 toy professionals traveled to New York’s Jacob Javits Convention Center in February for the 115th North American International Toy Fair….
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Counting Down the Hits
by Sandy Ruben As a toy rep, I am asked these two questions most frequently: “What are the hottest themes right now?” and “Which…
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Take Notes!
by Phil Wrzesinski I don’t remember my first Toy Fair as a buyer. Oh, I remember the year, 1996. I remember going to multiple…
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