08/06/2024
Founded in 1998 from a dream to create fun, creative and learning-centric toys, Geomagworld offers magnetic building toys that kids can use to their imaginations’ delight. The products’ simple design offers a foundation for unique and amazing creations.
The company began with its Classic magnetic rods and metal spheres, but has since expanded to add three platforms – Magicube, Mechanics and Pro-L. Each of Geomagworld’s products are designed to be durable, versatile, engaging and to grow with children, from toddlers to ages 10 and up.
While the company is headquartered in Novazzano, Switzerland, Geomagworld’s distribution reaches markets across Europe, North America and Asia.
Retailers and distributors can meet Geomagworld at several toy and educational trade shows including Spielwarenmesse, Toy Fair New York, Astra Marketplace & Academy as well as other regional North America toy fairs. It has five permanent showrooms in Atlanta, Las Vegas, Dallas, Seattle and Minneapolis. Additionally, retailers and distributors can connect with Geomagworld through geomagworld.com or by emailing the customer service department at customerservice.usa@geomagworld.com.
“Geomagworld toys are more than just playthings; they are a gateway to creativity, problem-solving and a love for STEM,” said Nikki Jeffery, Geomagworld’s public relations, communications and social media manager. “Magnetism is at the heart of what we do, creating platforms that challenge and captivate young minds.”
Jeffery went on to highlight Geomagworld’s dedication to quality and sustainability, how its products inspire learning inside and outside the classroom, and the importance of sustainability.
How can Geomagworld’s products be utilized in education? What lessons do they provide?
Geomagworld’s toys transform classrooms into interactive learning environments, teaching STEM concepts like geometry, magnetism and engineering. They foster spatial awareness, critical thinking and fine motor skills. Our STEM certification from stem.org and STEAM Accreditations from the Toy Association highlight the educational value of our products, making us proud to contribute to children’s growth and learning.
What has been the most unique or creative way that you’ve seen Geomagworld’s products used?
One unique usage was a large-scale art installation created entirely with Geomagworld pieces. It demonstrated their potential beyond traditional educational uses while showcasing creativity and engineering prowess.
What do you enjoy most about working at Geomagworld?
The joy of working at Geomagworld comes from knowing we are making a difference in children’s lives. Our team thrives in an innovative environment, committed to education and sustainability. Every day, we get to inspire creativity and learning, and that is incredibly rewarding.
Sustainability is a large aspect of your business. How do you incorporate sustainability into your products and business practices?
At Geomagworld, sustainability is a core value. We use 100 percent recycled plastic in our products and adhere to eco-friendly manufacturing processes. Our commitment to reducing our environmental impact is driven by our responsibility to ensure a healthy planet for future generations.
What factors are considered when designing and creating a new product?
Our design process is guided by the need for educational value, safety, durability, environmental impact and the ability to inspire creativity and innovation. Above all, we ensure our toys are fun and engaging, sparking joy in every child who plays with them.
What is your newest product, and how often do you release new items?
We introduce new products annually. In 2024, we launched the Magicube stacking line, which is available in six- or eight-piece sets. This new line combines the magic of stacking with the wonder of magnetism, thereby offering a delightful play experience even for the youngest children. It’s a beautiful introduction to the world of Magicube as it fosters development and encourages collaborative play.
What trends have you seen in the educational toy market?
We’ve observed a growing focus on STEM education, sustainability and toys that promote hands-on learning and creativity. Parents and educators are increasingly drawn to toys that offer meaningful educational benefits, and Geomagworld is at the forefront of this trend.
How’s business?
We continue to experience steady growth. Our innovative, high-quality products and commitment to sustainability drive our continued growth. We continue to expand our presence in global markets, dedicated to bringing the best educational toys to children everywhere.
Why do your products belong in specialty toy stores?
Geomagworld products stand out for their educational value, quality and innovative design, making them ideal for specialty toy stores that focus on unique, high-quality educational toys.
What would you like specialty toy retailers to know about Geomagworld and its products?
Geomagworld prides itself on creating toys that inspire creativity, support STEM education and are made with sustainability in mind. Our products offer a unique blend of fun and learning, making them a valuable addition to any specialty toy store. Geomagworld toys offer creative and imaginative play for kids of all ages, encouraging logical thinking and collaborative play.
