edplay E-newsletter – August 2021

(email was distributed 08/03/2021)

August Products from edplay magazine - ASTRA Show edition!

Doodle Puppy Bunny from Douglas
Douglas Spring 2022 Premiering at ASTRA!

For the first time ever... Douglas will be premiering Spring 2022 at ASTRA! Come see this sweet fun Doodle Puppy with Bunny Ears and all of Douglas’ newest springtime introductions!
Visit us at ASTRA Booth #222
$500= 5% net 30, $850 = Half Freight net 60, $2,000 = Free Freight net 90
Spring 2022 $500 = Free Freight net 60 Shipping 1/20/22

Douglas Company, Inc.
Fax: 603-352-1248


Tinker Rings by Fat Brain Toy Co.
...more like THINKER Rings!

Each sturdy Tinker Ring is covered with a wonderfully soft, rubbery surface and designed with unique, engraved textures little fingers will love to explore. Meanwhile, built into every ring are magnets, arranged just right so that, no matter which side of each ring is facing up, they'll always connect and stack perfectly from big to small! Kids will get a head start on early tactile learning while inspiring hours of exploration with Tinker Rings. IN STOCK NOW.
Visit us at ASTRA Booth #322

Click to see the video
Fat Brain Toy Co.
Fax: 402-779-3253


Ridley's Games Avocado Smash Party Edition
A brunchier take on the smash-hit original game!

Avocado Smash is back -- and ready to party! The smash hit snap card game from Ridley's Games has gotten even more smashing in this jumbo Party Edition.

You ordered it and we've served a brunchier take on the original by adding Avocado Toast to the gameplay! Packed with lots more cards and fresh rules, with each smash a player wins on a card that features toppings, they get to add that tasty topping like a fried egg or tomato to their Avocado Toast token. The goal is to have the most toppings on your Avocado Toast when the game ends! But watch out for the You're Toast card! Everything comes packaged in an extra-large avocado container wearing a fun party hat.

Perfect for avocado lovers and families, this game is suitable for ages 6+, 2 to 8 players and has an average of 20 minutes gameplay.

Summer Special: Use code CBLOVE21
to receive a +3% discount and Net 90 terms on your orders of 24+ units.

*Ts & Cs apply, see website.

Chronicle Books


Hues and Cues & 25 Words or Less
Must Have New Party Games from Usaopoly (The Op)

What hue do you think of when we say “apple”? Hues and Cues is a vibrant game of colorful communication where players are challenged to make connections to colors with words. Using only one & two-word cues, players try to get others to guess a specific hue from the 480 colors on the board. The closer the guesses are, the more points you earn. Since everyone imagines colors differently, connecting colors & clues has never been this much fun!

In this party game based on the hit TV game show, 25 Words or Less lets two clue-givers bet on how few words they’ll need to have their teammates guess five secret answers, starting with 25 words. The lowest bidder takes the card & must beat the challenge within their limited clues & time! Every word counts in this board game that keeps family and friends on the edge of their seats!

Ask your sales rep for our ASTRA Show Special!

Click to see USAopoly videos

The Op | Usaopoly


Open Ended Dressup Toys

Playsilks are open ended toys for anything a child can imagine:

  • a cape
  • a skirt or genie pants
  • grass to feed a horse, water to sail a boat
  • a doll carrier
  • soup to stir in a pot
  • a scarf to dance with
  • tie on a stick to make a flag
  • a magic carpet to ride on

The possibilities are as unlimited as a child's imagination. Popular in museum shops and curated toy stores.

Contact us for wholesale login
Special 5% off order over $500, 7% orders over $1,000
Ends 8/15

Sarah’s Silks


Go Pop! Floor Display (258 units/18 SKUS) Limited Quantity
Get the Original Go Pop! games from FoxMind

Take part in the biggest toy trend on Tik Tok and showcase the original Go Pop! bubble poppers in your store.

This high-quality floor display showcases our selection of top selling Go PoP! bubble poppers. It comes preassembled in a sturdy shipping box and products are hung on metal pegs. Just add the top cardboard header and you are ready to go! The floor display fits any product in the Go PoP! product line. Customize your reorders and make a display that carries the top selling products in your store

Click to see the video

FoxMind Canada
Fax: 514-221-2271


Eating in Season
Millennial parents love this eco-educational game

This fun memory game shows kids that fresh food is good for them – and the planet! As they match pairs of cute fruits and veggies, players learn about which season is best for eating each food. Contains 32 sturdy, colorful cards and a guide to help parents explain the environmental and nutritional benefits of eating in season. Fun for ages 2 to 102.

All of Adventerra’s eco-educational games & puzzles are made from recycled, recyclable, and compostable materials. Sustainably made, and so much fun to play!

Visit us at ASTRA Booth #642 for this and more!
$300 = FFA, NET 30; $500 = FFA, NET 60; $850 = FFA, NET 90

Click to see the video

Adventerra Games
Fax: 800-491-0023




Live and In Person, It’s ASTRA!
A day full of presentations and panel discussions distill what we’ve learned from the pandemic and provide tips for moving forward.

Small Business, Big Future
Local resident Dave Chappelle helps rally merchants in Yellow Springs to strengthen their community.

We have Good News and Bad News
Rep Sandy Ruben reveals the results of his informal survey: Most retailers report sales increases post-pandemic; stress increases, too, since good retail help is hard to find.

So Many Dolls to Sell
In part 2 of an interview with the owner of Pattycake Doll Company, retailer Peter Laudin discusses how the doll category can be a profit center for your store.

10 Questions with Sue Warfield
Now officially ASTRA’s president
Click to read this issue online

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If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly product E-newsletter, please contact:
Darlene Ryan  darlene@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(315) 789-2475 / (800) 344-0559
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