edplay E-newsletter – February 2019 Toy Fair Edition #1

(email was distributed 02/12/2019)

February Products! Toy Fair edition #1 - from edplay magazine

Baby Says
What does your baby say?

Baby Says is the new must have expressive shoe making a launch at New York Toy Fair!. These sneakers and moccasins have a patent-pending chalkboard on the bottom allowing parents or loved ones to write messages or draw pictures to help your baby display their creative side! The chalk marker easily erases to allow for reuse. Baby Says shoes come in a variety of colors and four sizes (0-3, 3-6, 6-9, and 9-12 months).
Visit us at Booth #6178
No minimum
$200+ = FFA & Net 30 (Trade Show Special 5% discount)
$500+ = FFA & Net 60 (Trade Show Special 10% discount)

Click to see the video

Cortex Toys

I AM LiL' Shark
Madd Capp Puzzles are Totally JAWSome!

I AM LiL' Shark is the newest addition to the Madd Capp JR. Puzzles line for ages 5+. Big and beautiful, these 100-piece jigsaw puzzles are poster-sized and animal-shaped. The unique design brings a fresh feel to the puzzling process, and the absence of any corners or long, straight borders makes searching out and connecting the pieces all the more rewarding. Included with each puzzle is an educational Fun Facts insert. On one side is an image of the animal in its natural habitat. On the flipside is a wealth of amazing information. Choose from 13 LiL' animals in the Madd Capp JR. Puzzles line, including LiL' Rooster, LiL' Shark, and LiL' Llama coming this spring. MSRP: $19.99
Visit us at Toy Fair NY, Booth 6838
Place a $300 order, get 5% off
Place a $500+ order, get 10% off

FREE half-cut display with every 12 puzzles ordered.
Purchase 24 puzzles, get two half-cuts for FREE!

Madd Capp Games
Fax: 860-298-7909


One of our award-winning, family-friendly games!

A Little Thinking...a LOT of FUN! TooT! fits this tag line perfectly. There is a little unconventional thinking that needs to take place but, once you get it...you got it!
Be sure to check out our other games : Blam!, DICE Blam, Word Nerd, Whew!, Frazzle & Shanjari. Plus our books : Thinklers! 1, Thinklers! 2, Thinklers! 3, Science Stumpers and more!
Visit us at New York Toy Fair: Booth 150
FREE shipping on all Toy Fair orders!

Click to see the video

Missing Piece Press, LLC

Miles Morales Deluxe Costume Top Set from Spider-Man: Into the Spider-Verse
Imagine by Rubie’s, the Toy Division of Rubie’s Costume Company, Inc.

We offer an exquisite Collection of licensed and non-licensed Dress-up Costumes and Accessories to fit children ages 3 to 6 with some additional sizes available, they are offered as separates and in beautifully designed gift boxed sets. Our award winning high-quality designs include many popular licenses such as our product image listed here of our Miles Morales Deluxe Costume featuring a black and red colored costume top with muscle padding in the chest and arms to help give you a buff look and includes a fabric mask.
Visit us at the New York Toy Fair, Booth No. 2535

Imagine by Rubie's
Fax: 516-326-1713


CAT Brand Puzzles, Crafts, and Games
MasterPieces Builds with the Best
MasterPieces "builds" on its highly praised and award-winning products in its license agreement with Caterpillar Inc. for the CAT® brand, by constructing all-new items including:

  •   • CAT Builder-Opoly Junior (MSRP $20.99 for ages 6+) where players try to collect all the authentic CAT equipment they'll need to get the job done! From dump trucks, to dozers, and more, players learn awesome facts about each vehicle as they get down and dirty with this fun new -Opoly game!
  •   • CAT Checkers (MSRP $17.99)
  •   • CAT Matching Game (MSRP $11.99)
  •   • And more CAT wooden craft painting kits (Bulldozer, Dump Truck and Backhoe) (MSRP $15.99 each)
Visit us at NY Toy Fair Booth #1135

MasterPieces, Inc.


GeoSmart Flip Bot
Come see the Construction TOTY Finalist in Action!

GeoSmart Flip Bot is a 30-piece geomagnetic construction set that includes turbo motors to help your remote-controlled vehicle zoom, spin, and flip over! An ideal STEM magnetic construction set, GeoSmart enables fun learning at home and in the classroom. Featuring bright colors, strong magnetic pieces and a patented double-safety system, GeoSmart offers unsurpassed safety and durability for endless creative play!

Flip Bot's new TURBO motors also feature internal, rechargeable batteries. 3 aaa batteries (sold separately) are required for the remote control, but it is the motors that require the most power and the rechargeable batteries are another GeoSmart innovation.

Visit us at
TOYFAIR Booth 2637

ToyFair special:
Free shipping @ $500, partner specials, Belgian chocolate, and more!

Click to see the video

SMART Toys and Games


3-D Glitter Confetti Beach Balls
3-D Character And Glitter Confetti Inside!

Jumbo 24" Beach Balls With 3-D Character And Glitter Confetti Inside. Awesome designs available. Full color box retail packaging including product and lifestyle photos. Packed 4 pieces per style. Wholesale price $9.75 per piece.
Visit us at NY Toy Fair Booth #2569, Level 3 Exhibit Hall.

Order $350 - $749 receive HALF FREIGHT
Order $750 - $1,499 receive FREE FREIGHT
Order $1,500 + receive FREE FREIGHT & 3% DISCOUNT

*Restrictions apply

3C4G / Three Cheers For Girls


Trapp Ball® Net Game
Three games in one!

The newest way to play catch! This innovative system comes with two flexible sport trick nets with cushioned hand grips that allow participants to toss balls up to 100 feet. It’s three games in one. For both boys and girls ages 7 and up. Suggested retail: $24.99

  Comes with:
   • two trick sport nets
   • one rubber ball
   • one Fun Gripper™ bean ball and
   • one water ball

Visit us at NY Toy Fair Booth #2807

SATURNIAN 1 Inc. Click to see a video demonstration
FAX: 734-454-6514


Knuckle-Headz Head Poppin' Racers
Crash 'em and their heads pop off!

Fueled by a powerful pull-back motor, Knuckle-Headz simulates medieval jousting with a few modern twists. Six exciting new collectible characters face off in a battle to see which can keep its head. Define the battlefield, aim your vehicle at your opponent’s, pull back for maximum momentum, and let ‘em zoom toward each other. Direct hits result in the loser’s head popping off about 12 inches. Reset your spring-loaded character heads, and face off again. Available in single and double packs. Ages 3+, MSRP $9.99 - $24.99.
Visit us at Toy Fair Booth #341

$350 = 10% Discount, $700 = FFA, $1000 = FFA and Net 60 Days,
PLUS aggressive New Product Specific Specials!

Skullduggery, Inc.
Fax: 714-777-4475


Read the Toy Fair issue of edplay magazine!

  •   • A preview of NY Toy Fair.
  •   • Broaching the subject of Amazon and how to level the playing field.
  •   • Sandy Ruben discusses the top-selling tactile and sensory-play products.
  •   • ASTRA reveals the ways retailers learn about their businesses every day, and offers ideas for learning more.
  •   • New and True products - The latest launches and perennial bestsellers.
 Flip through all 56 pages
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Forward an article to a friend
Download to view offline
Click to read the digital version of this issue!

If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly E-newsletter, please contact:
Todd Crayton  
todd@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(315) 789-6431 / (800) 344-0559
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