edplay E-newsletter – January 2022

(email was distributed 01/26/2022)

January Products from edplay magazine

Monster Flex - super stretchy monsters!
Series 2 and Series 3 available NOW - 28 total characters

Monster Flex stretchy monsters are so much fun to play with!

A new toy SENSATION from Europe is now available in the US! Millions sold each year.

New super scary creatures ready to fight. Stretch them and strike! They are strong, creepy and frightening. Find the special ones that glow in the dark!

Collect them all!

Blister packaging with try-me on both arms. 14 pcs/carton (1 of each character)

Please let us know that you heard about us in this e-newsletter,
and receive a 5% discount on your first MONSTER FLEX order!

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Alisa Toys Inc


ABC Kids Expo - May 9-11, 2022
Paris Las Vegas Hotel & Casino - Expo Hall

The 18th annual ABC Kids Expo returns this May at the Paris Las Vegas Hotel & Casino! You're invited to North America's only premier juvenile products gathering. Take advantage of all that ABC offers through exhibits, services, networking events, and more!

ABC Kids Expo is the largest strictly B2B trade event for baby and children's products in the Western Hemisphere. This is where serious business is conducted. Here you will learn about the latest products on the market: toys, gifts, apparel, maternity, baby gear, car seats and strollers, furniture, feeding, organic items, room décor, rugs, safety products, and so much more!

All Baby & Child


Artie Max™ The Coding Robot
Take your coding skills and creativity to the max!

Artie Max brings code to life with colorful works of art! Great for beginners and pro-coders alike, Artie Max draws in 6 major coding languages that kids can learn and perfect to level up on 21st century STEM skills. Getting started is easy and kids can get coding within minutes by connecting their WIFI device securely and directly to Artie Max – no internet needed. Based on the award-winning Artie 3000™ coding robot, Artie Max brings even more color, personality, and creative coding possibilities to the drawing table.
Contact a sales representative for more information
on our 2022 Winter Promo!

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Educational Insights


Lulu Junior Book-Making Kits
Kids can become published authors!

Are you looking for the perfect item to stock in your store?

Our IlluStory and My Comic Book kits teach kids to ditch the digital and unleash their creativity with a hands-on activity! Each kit comes with everything a young author or artist needs to create and print their very own book. Lulu Junior kits encourage creativity, strengthen literacy skills, and build self-esteem.

  • Kits contain a guidebook, color marker set, template pages, instructions, order form, and pre-paid envelope
  • IlluStory kits are for ages 4+ and produce a hardcover book
  • My Comic Book kits are for ages 6+ and produce a softcover comic book

Email sales@lulujr.com to become a retail partner and place your order today!

New retailers: 10% off + free shipping on your first order!

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Lulu Junior


Skill Builders! Kindergarten Writing
Start the year off smart by practicing school readiness skills for every age (toddler, preschool, Kindergarten).

Play your way to kindergarten-ready skills with these fun, quick activities!

This 38-piece set's hands-on activities help kids learn and retain lessons in pencil skills, letter formation, writing, and other kindergarten language skills through fun, active play. Plus, the built-in carrying case lets you take the learning on the go!

Please contact a sales representative to learn more about our
Winter Promo, good through Feb 25, 2022.
Mention code
WINTER2022 on our 2022 Winter Promo!

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Learning Resources


ToyFest West
March 9-11 in The Expo at World Market Center

Don't miss the 60th Anniversary of ToyFest West and the Western Toy & Hobby Representatives Association. With over 500 manufacturers and nearly 1000 different product lines plus showrooms in Building C will make shopping for the best product a delight. Special events for buyers include Morning Masterpieces Kit Session, Game Night, a Seminar on Retail Live Events and of course the Hall of Fame Gala on opening night. See you there!
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ToyFest West





Hot Toys
Mildred & Dildred, the go-to shop in Tucson today, offers a carefully curated product mix, a charmingly illustrated e-commerce site, and a colorful new location.

Things that Make You Smile
The tagline of MukikiM, manufacturer of award-winning toys, also applies to the company’s back story.

Meet Michael Nocella, Editor and Kidult
Say hello to edplay’s new assistant editor who just happens to be a big-time toy collector.

Charting a Course with MAP
Ron Solomon from price monitoring company MAPP Trap offers insight into the difference between MSRP and MAP pricing.
Click to read this issue online

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If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly product E-newsletter, please contact:
Darlene Ryan  darlene@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(315) 789-2475 / (800) 344-0559
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