edplay E-newsletter – July 2018

(email was distributed 7/13/2018)

Breaking news from edplay magazine!

ASTRA retailers nationwide choose 17 specialty toys in 16 categories as the year’s top picks

The American Specialty Toy Retailing Association unveiled its 2018 Best Toys for Kids award winners today. “ASTRA’s Best Toys for Kids award program is different from other top toy lists because it reflects the collective expertise of hundreds of toy retailers who know toys inside out,” said Kimberly Mosley, President of ASTRA. “The list of winners is a well-balanced representation of the fun, top-quality, high play value products consumers can find in locally-owned neighborhood toy stores around the country.”

The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. The association provides 300 free, professionally designed, four-color 2018 Best Toys brochures to member retailers for use in their holiday marketing.

“The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys and to differentiate ASTRA stores,” said Mosley. “We encourage specialty retailers to use this program to educate their customers and sell more toys.”

For more information about the 2018 Best Toys for Kids award-winning toys, and to order additional Best Toys brochures, visit besttoys.astratoy.org.

The 2018 Best Toys for Kids award winners are:
Active Play
Stomp Rocket Stunt Planes
D&L Company
Kids First Coding & Robotics
Thames & Kosmos
Classic Play Under 7
BRIO Railway Starter Set
Ravenburger North America
Classic Play 7+
Liquid Glass Thinking Putty
Crazy Aaron’s
Constructive Play
Ravensburger North America
Creative Play Under 7
Create with Clay Dinosaurs
Faber-Castell USA
Creative Play 7+
Rock and Roll It SpecDrum
MukikiM Toys
Early Play (Infant)
Fat Brain Toy Co.
Early Play (Toddler)
Kullerbu Construction Site Set
Game Night
Game Play Under 7
Gnomes at Night
Peaceable Kingdom – A MindWare Brand
Game Strategy
Blue Orange Games
Turing Tumble
Turing Tumble LLC
Pretend Play (Fantasy)
Folkmanis Mouse in Pumpkin
Folkmanis Puppets
Pretend Play (Fantasy)
Rose Gold Wings & Tutu Set
Creative Education of Canada
Pretend Play (Role)
Scientific Play
Snap Circuits BRIC: Structures
Founded in 1992, ASTRA is an international not-for-profit trade organization that develops and supports a membership of independent retailers, manufacturers and sales representatives in the toy industry. Inspired to change the world through the power of play, ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have a high play value and are designed with a focus on what the child can do, rather than what the toy can do. Through certification programs, educational resources and networking opportunities, ASTRA equips and empowers members to make a positive impact on the economy and culture of the communities they serve. For more information, visit astratoy.org.
July Products!

Anti Spill Bubble Bottle
Absolutely spill proof

The Anti Spill Pals have the brilliant design that allow kids playing bubble without spill. It come with 3 different colors of the bears and also comes with the necklace that kid can carry it around.
Summer Sale!
15% off orders over $250

D Now Inc dba Uncle Bubble
(408) 564-5450


Code & Learn Ladybug
Introduces basic programming and coding through interactive play!

The new Code & Learn Ladybug introduces kids to basic programming and coding in a simple and fun way! The Ladybug has two play modes. In the first mode, children use the coding cards to input directional ques into the remote control that codes the bug to land on the correct colored square on the grid map. Once the coding is completed, hit green to go! The coder will know if he or she has programmed correctly when the antennae of the ladybug light up with the color that corresponds to the coding card. The second mode allows children to “drive” the remote-control playmate around for free-wheeling fun!

Click to see the video
The Learning Journey International
(602) 787-1115
Fax: (623) 879-0125


Watch for the July/August issue of edplay magazine!

  •   • Our Annual Buyers' Guide
  •   • Retailers Recommend Fabulous Products
  •   • Editor Faves from ASTRA
  •   • Industry News 
  •   • and much, much more!

Click to read the digital version of this issue!

Copyright © 2018 Fahy-Williams Publishing, All rights reserved.

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