edplay E-newsletter – June 2024

(email was distributed 06/25/2024)

The June E-newsletter from edplay magazine
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Mentari Ice Cream Kiosk

A mini shop with three wooden toy cornets and three ice cream scoops, to mix and match in a pretend play shopping game. Create your perfect ice cream cornet by pressing the red button and letting the scoop drop magically down on to the cornet!

Our earth friendly toys are made with love from sustainably sourced wood from plantations in Indonesia. We believe in a greener future for our children and replant every tree that we use, so enabling a cycle of regeneration. Established in 1988, we have been designing and manufacturing quality sustainable wooden toys, inspiring children’s imagination and creativity all over the world. We are very proud to introduce you to our beautiful new range of wooden toys, designed with childhood development in mind, and all made with responsibly sourced timber.

Visit us at
July Atlanta International Gift & Home Market
Building 2, 14th Floor, Suite 1400

Las Vegas Summer Market – Building C, Suite 1072

Free Shipping on Orders $500+

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Mentari Toys


Dissect-It Rattlesnake Super Lab
Safe, Fun, and Educational Animal Anatomy Set for Young Scientists

Discover the wonders of animal anatomy with Dissect-It Rattlesnake Super Lab a one-of-a-kind synthetic dissection set featuring 35 bones and organs, a proprietary gelatin compound, safe instruments with no sharp edges and two refill mixes. The all-in-one laboratory in a box lets you explore and learn like never before using the detailed instruction manual. Find out what your snake ate by opening the stomach to reveal 1 of 3 mystery animal skeletons inside!

While dissecting, use the detailed instruction manual to continue your discovery. This comprehensive guide is filled with fascinating facts and educational content about each anatomical part. Perfect for students who want to have fun while learning, Dissect-It sparks curiosity and enhances your educational experience with its innovative, hands-on approach to learning animal anatomy. Get your safe synthetic dissection set today and transform your understanding of biology in the most engaging way possible!

You can find all of the Dissect-It sets and other Top Secret Toys in
The Sandy Ruben Showroom at America’s Mart Bldg 2, Suite 780A
during the July Atlanta International Gift and Home Market
Free Shipping on Orders Over $400
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Top Secret Toys


Pretendables Backyard Pizza Oven Set
Magically FUNctional!
Cook and serve the best pizza in town!
The felt toppings stick to the hook-and-loop spots of the pizza slices. Use the peel to slide the pizza in and out of the oven, then use the pizza cutter and the spatula to serve it fresh onto the two plates for two hungry customers. Full tummies and big smiles all around! Just like a classic pepperoni pizza, kids are sure to love the Pretendables Backyard Pizza Oven Set.

  • Includes peel, 4 pizza slices, felt toppings, toppings tray, cheese and pepper shakers, pizza cutter, spatula, menu, 2 plates, oven/storage box
  • Oven doubles as storage box
  • Encourages fine motor skills, imaginative play, role-play
  • Oven features opening lid with elastic clasp, clicking dial
  • Organize the felt toppings into the slots of the storage tray
  • Felt toppings attach to hook-and-loop spots of the pizza slices
  • High-quality materials and construction - Lasting durability

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Fat Brain Toy Co.


Meet Me in St. Louis
Astra gears up for its Marketplace & Academy

A new era begins for Ohio retailer

Popular New Toy Themes Will Help Sales Grow
From Capybaras to Kawaii, Sandy Ruben highlights top 12 trends

Education through Enjoyment
A selection of products that help kids learn through fun

Trade Shows: Recaps and Looking Ahead
Reflecting on NETS and ToyFest. The Toy Association's upcoming market events.

10 Questions, New & True Products, Industry News & more!
Click to read this issue online

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If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly product E-newsletter, please contact:
Darlene Ryan  darlene@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(315) 789-2475 / (800) 344-0559
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