edplay E-newsletter – October 2021

(email was distributed 10/12/2021)

October Products from edplay magazine - Holiday/NTSD edition!

LUKKY Cosmetics Line for Children
Brand New In The US - Top Quality!
Hottest Beauty Trends! Beautiful, Not Just Cute!

For the first time in the US - introducing LUKKY, an incredibly popular product line of cosmetics for children. In stock now for the holidays!

LUKKY was launched in Europe in 2017 with a line of peel-off, water based nail polish. Since then, the brand has grown significantly and now includes a wide selection of cosmetics for hair, body, eyes, and lips.

We strive to create unique products that appeal to a broad audience of kids, teens and young adults who are interested in beauty, style, and fashion.

Central to the LUKKY brand is ensuring our products are safe and easy to remove so both children and parents feel confident about using them.

Place your orders now to offer these unique trendy products to your customers for the holiday season! To help you succeed, we are launching a TV campaign featuring the LUKKY nail polish this November in select markets.

Hurry! The first 50 retailers placing $500+ LUKKY orders will get a free beautiful floor display stand: a great way to showcase the products and boost your sales!

Click to see the video

Alisa Toys, Inc


MerryMakers Pete the Cat: Super Pete 18" Doll
From Popular Book & TV Series PETE THE CAT by James Dean

Super Pete is here to save storytime! Perfect for heroes-in-training, this SUPERSIZED Super Pete is 18 inches tall, has a brightly-colored removable suit, and a sewn-on mask and cape. Pete the Cat, from James Dean and Kimberly Dean’s bestselling series, is one incredible cat, ready to make any moment SUPER!

Surface wash only
Safe for all ages
Click to see the video
MerryMakers Inc.
Fax: 510-451-2174


Lulu Junior Book-Making Kits
No batteries required. The perfect holiday gift for creative kids!

Let kids be the stars of their own adventure with Lulu Junior's IlluStory and My Comic book kits! Our award-winning kits include everything kids need to write, illustrate and publish their very own book!

Encourage creativity, strengthen literacy skills, and build self-esteem with a hands-on activity.

  • Each kit contains a guide book, color marker set, template pages, instructions, order form, and pre-paid envelope
  • IlluStory kits are for ages 4+ and produce a hardcover book
  • My Comic Book kits are for ages 6+ and produce a softcover comic book

Email sales@lulujr.com to become a retail partner and place your order today!

Save 10% and get free shipping on your first order! (up to 60 units)
Plus, save 10% on all holiday orders through 11/25.

Click to see the video

Lulu Junior


Monster Maker Circuit Cubes Kit
New for the Holidays—Monster Mania!
Kids Can Build Creepy Creatures with Freaky Features!

Circuit Cubes Monster Maker Kit is a fun STEM toy kit. Designed by STEM teachers, the kit teaches kids the basics of mechanical engineering and circuits, while inspiring their imagination and creativity. Every young engineer, age 8 and up, will enjoy building three monsters with LEGO-style bricks, and propelling them with the Circuit Cubes App with remote control features. Great holiday gift!
The Bluetooth Battery Cube has built-in wireless connectivity. Kids can download the Circuit Cubes app for either iOS or Android.

NOTE: Available for retail/wholesale through Tundra.com

  • Instructions
  • 3 builds: XM-A1, XM-A2, XM-A3
  • 1 bonus build: XM-A4
  • Bluetooth Battery, Cubits [3]
  • 100+ parts: bricks, gears & wires
  • Seamless circuit connectivity [no soldering]
  • Safety tested & approved for ages 8+
  • Created by STEM teachers, tested & approved by kids

Click to see the video

Circuit Cubes


Blockformers - Unique Building Blocks
Connector Series and Transconnector Series

Introducing BLOCKFORMERS - brand new and unique building blocks from Alisa Toys, Inc. You have never seen construction toys like these before. In stock now for the holidays!

Connector Series:
Three lines available - Megacop, Rescuebot and Costructobot.
1. Connect blocks and build vehicles. Each line comes with 6 unique sets.
2. Collect all the vehicles from each line. Connect them together without disassembling and build the giant MEGABOT.

TransConnector Series:
Three lines available - Transcommander, Megafighter and Megasamurai.
1. Connect blocks and build unique vehicles.
2. Transform the vehicles into robots (and back again!) without disassembling.
3. Collect all the vehicles from each line, connect them together without disassembling and build the giant MEGABOT.

Ages 6+

Please let us know that you heard about us in this e-newsletter, and receive a 5% discount on your first BLOCKFORMERS order!

Click to see the video

Alisa Toys, Inc


Baby Jack Learning Crinkle Tag Square Toys
Stroller Toys with Sensory Sounds, Sights and Feels!

A must have sensory toy that kids love to travel with and helps the five senses. Perfect for tummy time, activity gyms, interacting with siblings and a keepsake from special event, it evokes fun, learning and exploring with the educational fabric designs!

  • Ribbon tags sewn shut for added safety but still fidget fun
  • Soft plush comfy fabrics help ease separation anxieties
  • Crinkle crackling sounding fabric inside to teach cause & effect
  • Prints designed by kids with hidden shapes, letters and numbers
  • Attached to link to clip to a stroller, car seat, carrier or for kids to hold

Baby Jack Crinkle Tag Squares have great sell through in toy stores. This Neighborhood Toy Store Day, we have fabrics to celebrate community like Police, Fire and Military.

Baby Jack & Company is a small business from Milwaukee who creates these fun items with her two kids Jack and Bailey.


Get 2 FREE Crinkle Tag Square Toys for a social Giveaway with your order + a scheduled social media post.
Free Shipping on orders $240+

Click to see the video
Baby Jack
Fax: 866-745-2491

Disney Toniebox Starter Set bundle

Meet the Disney Toniebox Starter Set Bundle - a screen-free audio speaker designed for little listeners. Included in the Disney Toniebox Starter Set Bundle is a Toniebox audio speaker, charging station, instruction manual and 4 Best-Selling Disney Tonies. Choose the Frozen, Moana, Cinderella, and Little Mermaid bundle or the Toy Story, Monsters Inc., Cars, and Lion King bundle.

Tonies USA


Monster Flex - Super Stretchy Monsters!
14 Unique Characters Available

Monster Flex stretchy monsters are so much fun to play with! New super scary creatures ready to fight. Stretch them and strike! They are strong, creepy and frightening. Find the special ones that glow in the dark!

Collect them all!

Blister packaging with try-me on both arms 14 pcs/ carton (1 of each character)

Please let us know that you heard about us in this e-newsletter, and receive a 5% discount on your first MONSTER FLEX order!

Click to see the video

Alisa Toys, Inc

Perler Bead & Learn Tangrams
and Pattern Blocks Puzzle Kits

Perler fuse beads have been spurring innovative play and imagination since 1981. Make your own set of tangrams and pattern blocks with these colorful fuse bead kits. They support national learning standards by teaching mathematical concepts such as problem-solving and geometry, and they also encourage creative thinking.

Each kit includes patterns for geometric shapes that can be stored in the included drawstring pouch. Put your skills to the test by forming the geometric shapes into as many designs as you can. For ages 6 and up. Each kit contains 2400 beads, pegboard, drawstring pouch, tweezers, pattern sheet with instructions, and ironing paper. The pegboard and ironing paper are reusable.

IG Design Group


SPIDER Construction Kit
Mechanical Spider for Halloween

Fun model for students, teachers, Halloween décor, steampunk fans, or pranksters. Spider runs like the real thing when pushing the button.

  • Eco-friendly sustainable material made of FSC certified wood.
  • Very high precision with laser-cut plywood with amazing details.
  • All-inclusive boxes, self-assembly
  • No messy glue is required.
  • Clear colorful step-by-step assembly instructions.
  • Number of pieces: 293

  • Can be painted with thin water-based paints, except the gears, not to obstruct the mechanisms.

The model includes candle wax for gears, sandpaper, and rubber bands (not all kits, included when relevant). Very sturdy construction. Recommended age:14 years old or over. No batteries are required.
10% OFF with CODE: EDPLAYAV2021

SPIDER Construction Kit
Fax: 609-566-8910



Innovation has a home at Toy Fair in New York where the lights shine bright on some 7,000 toys making their world debut each year. From innovations to icons, the possibilities are endless!

Boost your business savvy at Toy Fair. Knowledge Network delivers ample opportunities to learn about innovative approaches and solutions to evolving business needs. Hear from industry leaders in a stellar lineup of seminars and activities covering toy trends, safety and compliance issues, export opportunities, intellectual property protections, retail strategies, licensing, and much more.

Toy Fair Week is prime time to connect! With the industry gathered in one of the greatest cities in the world, The Toy Association, Toy Fair, and other key players in the world of youth entertainment host an exciting calendar of events where networking, learning, doing good, and having fun are the name of the game!

The Toy AssociationThe Toy Association logo


The back-and-forth battle of babble!

Can you gib faster than they can gab? Pick a category from one of the cards and then press the center button to switch it on. Quick! Say a word that matches the category and then press your button. When you do, your lights begin to move toward your opponent. Now they've got to think fast, say a word, and press their button to get their lights moving back toward you! Do you have the trivia or the wit to keep your opponent's lights from ever reaching your end of the game board?

Click to see the video
Fat Brain Toy Co.
Fax: 402-779-3253




Friends in High Places
Toy Retailer Patrick Holland talks about 2021’s turnaround.

They Did It
Specialty toy professionals met face-to-face (er, mask-to-mask) in Minneapolis for ASTRA’s Marketplace & Academy in August.

What’s Next?
The Center for Exhibition Industry Research predicts a dramatic rebound for the tradeshow industry in 2022. Here’s a list of shows coming up.

Today’s Turbulence from the REPS’ Perspective
To find out how independent reps are coping with our businesses’ biggest challenges, Sandy Ruben recently polled reps from across the country. Here’s what they had to say.

It’s Not Too Late for a Holiday Toy Trends Forecast
Global predictions courtesy of Spielwarenmesse hint at a tween and teen product comeback.
Click to read this issue online

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If you have a toy, game or gift item you would like to promote to toy stores
in the next monthly product E-newsletter, please contact:
Darlene Ryan  darlene@fwpi.com  or  Rick Kauder  rkauder@fwpi.com
(315) 789-2475 / (800) 344-0559
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