Fair Play – August 2026

In addition to playing games and indulging my nostalgia for my 90s childhood, one of my greatest joys is venturing to used book sales around the region. I have been known to drive more than an hour away and proceed to stand in line for another hour or two just to be among the first people to enter a library book sale – sometimes multiple times a year, no less.

In my recent wanderings through the classics, myth retellings and charming children’s books, I came across the picture book Masquerade by Kit Williams. I was enamored mostly by the detailed, ethereal images. Later I discovered that it led readers on a real-life treasure hunt for a golden rabbit. The wild hare chase ended decades ago, yet the idea of engaging countless readers with a literary game intrigued me.

Just as Williams invited readers to explore and engage with his work, the specialty toy industry extends a hand to kids (and kids-at-heart) to learn through play. I believe it is the invitation that is critical. I don’t discount the toys made for individual play, but engaging in fun pastimes with others builds important connections.

Those relationships can have a profound effect on our lives and even the world around us. Before you know it, kids inviting their friends to join in on an activity can quickly turn into adults collaborating and brainstorming. A select few may even turn their passion for fun into a career, in turn creating educational and entertaining products for the next generations. That invitation is continuously renewed, with no expiration date in sight.

In June I had the privilege of attending Astra Marketplace & Academy in Milwaukee. There were plenty of invitations to play, explore and learn. I met new and old friends over drinks and snacks at the Meet & Greet Reception; I even spotted a couple groups engaging in quick games thanks to the evening’s sponsors. The full day of education sessions ended with not only the regular Game and Kit event which welcomed retailers to try their hand at the newest products on the market, but also the famous opening party at Discovery World. I enjoyed leading my co-worker across the multiple floors as we explored a schooner and marveled at the crabs, freshwater stingrays and crabs in the aquarium. In an adjacent wing, brave souls took to the stage to perform in the Astra’s Got Talent show.

In addition to a recap of Astra Marketplace & Academy, you are invited to explore Snapdoodle Toys & Games, a small chain of stores around Seattle; indulge your creative side with a chat with a representative from Bob Ross; and learn how Tree Town Toys combines innovation and classic play.

This all goes to show that even though we may age and take on the responsibilities of adulthood, there is absolutely nothing wrong with letting your inner kid out from time to time. You might be surprised at what you’ll discover along the way – something much more valuable than a golden hare.

Happy reading!