When did you establish Baby Jack & Co.? What was the inspiration behind it?
When my son Jack was a toddler, more than 16 years ago, he was fascinated with satin ribbons on his blanket. During an evening sleep, he got his finger stuck in a ribbon loop while he was fidgeting during self-soothing. I didn’t realize how often this occurs to children’s fingers, toes and even their tongues. This prompted me to create a safer alternative of a tag toy by sewing all the ribbons shut into tabs but still providing sensory stimulation.
Baby Jack was originally called Baby Jack Blankets until we began creating more in the toy category. We rebranded as Baby Jack & Company to focus on those who support our brand and products.
What went into developing the Learning Lovey?
As my two children Jack and Bailey grew, I started to learn through their perspective when we would visit places like the farm, zoo, aquarium, botanical gardens and museums. I started teaching them how to draw animals, beginning with shapes, and it led to fabric designs. Many of our Learning Lovey designs have shapes, letters and numbers in the prints to educate and we created a “seek and find” game for growing minds on their comfort toy. Once my kids reached fifth grade and had to memorize all the state capitals, it gave us the idea to create our U.S. State Crinkle Squares which teach state facts. I figured that kids should begin learning at an early age, and it would be a wonderful keepsake when traveling!
How many designs of the Learning Lovey do you have?
All of our fabric designs have a personal story as to why they were created, whether inspired by moments with my kids, places we have traveled to or suggestions from customers. We rarely discontinue our designs since they all sell really well and have proven longevity. We have 29 designs covering themes: gender, animals, transportation, military, hobbies and religion. There are 10 sports, 12 cities, 42 states and more than 75 licensed NHL, NBA and NCAA products that are with an exclusive distributor.
What are the mental/developmental benefits to playing with the Learning Lovey?
We created a sensory toy that can bring comfort, education and sensory stimulation. With the help of medical experts like Ms. Dawn, SLP, we identified important ways that the Learning Lovey aids in the development of the five senses.
Touch: Babies love to touch everything that they see. They develop emotionally, physically and mentally through sensory play and interaction. A sensory tag toy like ours has a variety of textured ribbons to flick, rub and chew — paired with soft, plush fabrics.
Taste: Babies explore by putting things in their mouths. As parents, we all know how scary that can be, so we want to give them the best tools to be able to learn about textures. Velvet, satin, ribbed and ultra soft mink will stimulate your little one and help with development.
Sight: All our fabrics have bright, modern designs. The animals and objects on each pattern, along with the seek and find designs of finding shapes, letters and numbers, can be a fun game or speech developmental teaching tool!
Sound: Auditory development is a great way to teach a growing child. The crinkle crackling sound that is within our 8×8 Crinkle Tag Squares is a wonderful way to educate about cause and effect. Baby becomes intrigued that their efforts make sounds.
Smell: Babies tend to turn towards smells that appeal to them. It also provides comfort to children when their mom’s body scent is found on toys. This helps with sleep training or to ease a child’s separation anxiety.
What other products do you provide?
Baby Jack & Co.’s product catalog consists of sensory toys or blankets in various sizes and prints. The majority of the products are tag stroller toys or comfort loveys, but we designed crinkle cards, sensory books and milestone blankets.
What age range do you cater to? How do you ensure safety with your products?
These toys have been wonderful gifts for ages newborn into grade school to even geriatric and to pets as well! Safety is truly one of the most important features of our items and with the help of our factory, we ensure all goods are CPSIA compliant and pass all specialized testing and certifications.
Where do you source your materials from?
Baby Jack & Co. has a strong partnership with our factory overseas. This factory is owned and operated by a woman entrepreneur (rare in China) and has been producing goods in textiles for years. We are proud of our growth and partnership overseas and it allows Baby Jack & Co. great margins to never raise our pricing.
Do you exhibit at trade shows? If so, which ones?
Baby Jack has shown at various events over the years: Astra Marketplace, ABC Kids Show, Toy Fest, Atlanta Market, IGES and NY Toy Fair. We have been one of the first brands to sell on Faire and have been very successful working with retailers. In 2026 we plan to exhibit in-person at a few shows to promote our Learning Lovey collection and expand our licensing opportunities.
What resources do you have for retailers? How do you, as a company, help them sell your products?
As a small business, I want nothing more than success for other businesses. We have grown significantly over the past 16 years but always remain a small family-owned and -operated business. We pride ourselves in connecting with retailers and creating unique marketing. We teach and encourage our retailers to benefit from various ways of marketing our products and are always available to assist them. We also created a kindness project that raises brand awareness and drives traffic into retail stores since some of our fabric designs raise awareness for causes important to our customers.
What’s next for Baby Jack & Co.?
Baby Jack & Co. is focusing on the growth of opening more retailer accounts and creating custom designs. We are excited to announce that we will be creating a custom design for the U.S. Navy Museum featuring the Blue Angels on several products! Many of our custom projects have brought in significant revenue and brand awareness for us and helped increase marketing opportunities for our retailers. Also, 2026 is the World Cup year in the U.S., and as a soccer fanatic and soccer mom, our soccer Learning Lovey will be promoted and sold all over. Stock up!
