Playmonster Eyes Global Expansion with New VP International


Richard Gill, well-known for international development and success in the toy industry, is the newest member of the PlayMonster management team as VP International, or “Chief Explorer Monster.”

Gill brings more than 30 years of experience to his new role, and will use it to develop and lead PlayMonster’s international division; covering all markets outside of the U.S., Canada and U.K.

Prior to joining the PlayMonster team, Gill successfully co-owned and managed McGill Associates, an international sales and marketing consultancy, for nearly 20 years. With products placed in 50-plus markets worldwide, McGill Associates provides instant international development function to small- to medium-sized toy industry clients looking for international partners, licensees or distributors. For the last seven-plus years, Gill has consulted and worked with PlayMonster to expand its games into 50 countries outside of the U.S. and Canada. His greatest accomplishment with PlayMonster has been with the popular game 5 Second Rule, which, to date, has reached 44 countries in 28 languages and is a top seller both in and out of the U.S. market.

Born in the United Kingdom, but living primarily in the U.S. since 1993, Emmy-nominated Richard Gill was responsible for overseeing the phenomenal international successes of both Trivial Pursuit and Pictionary for 15 years, before the sale of the Pictionary business in 2001. As the former co-owner and developer of the Pictionary brand, Gill built an international network for the board game into more than 60 markets and 35 languages, while successfully extending the brand into a syndicated TV show, publishing, electronics, the gaming industry, and party goods and the confectionary businesses, among others.

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